Every time I stare at a blank canvas I ask myself, “What do I want the viewer to experience?” The idea of ‘this is going to be an amazing piece’ left me long time ago, and knowing that I have the opportunity to touch people’s emotions through projecting them into my work always drives me the most.
Since concept art is not illustration, I always try my best to create things in my scene with a function. If it’s a house, who lives in it ? How do the residents stay warm? If it’s a tree, why is it still there, and not cut down? Functionality brings believability into the piece, and makes the viewer able to connect with the art you’re creating.
Once I establish the main idea in my head, I start doodling. I try to be fast, loose and sketchy, just to get down the main feeling and mood of the piece. The lasso tool, color sliders and many other shortcuts really help.